Some of the scientifically proven innovation enhancers used in this space include:
Images depicting an “odd one out”. Research has shown that when people looked at an image where there was an odd one out theme, participants generated ideas that were judged as being 25% more creative than those looking at images depicting “conformity”. You'll see lots of places in the room where we have incorporated this finding.
The natural environment boosts our ability to be top creative problem solvers through making us feel more calm and relaxed. So we brought in a stack of pot plants into the space. We also have natural light streaming into the room.
Warm colours increase creativity - when we are exposed to warm colours, we feel happier which releases Dopamine in our brains - and this neurotransmitter helps information flow around more freely in our brain. You will see lots of yellows, reds and oranges at the Odd One Out.
Diverse stimulus has been shown to enhance our creative problem solving ability. You will see a whole bunch of different facts, quotes and research abstracts written on the walls at the Odd One Out - all designed to trigger different thoughts in your brain.